The growth practice of Infinikey Consulting. We sit beside the people who fix how these businesses run on the inside, so we know what your business can actually deliver before we bring you more work.
No retainer, no ads, no rebuild until we have looked at the whole thing. The wrong fix, done early, is the most expensive mistake in marketing.
A senior partner scopes it, sits in the room with you, presents what we found and stays on it. Nobody gets passed down the line.
Honest proof, honest pricing, no pressure on anyone. In care especially, the marketing has to be as honest as the service.
It describes the business you were, not the one you are now. The jobs you want are not on it.
Lots of activity, lots of graphs, and the same pipeline at the end of it.
Small jobs, wrong area, price shoppers. The good work still comes through people you know.
Money goes out every month. A report comes back. Nobody can connect it to a job you actually won.
Work used to come through word of mouth. Now it is slower, and nobody can say why.
When you stop chasing work, the work stops. The business cannot grow past your diary.
We come from Infinikey Consulting, the firm that fixes how trade, construction and care businesses run on the inside. That is where our growth work started, and it is why we can start from where you want the business to be, rather than from a channel. Three things that make us different.
Most marketing starts with a channel: more ads, a new website, more posts. Ours starts with your goal: where you want the business to be in three years, what it has to deliver to get there, and what the marketing has to do to make that happen. We see the whole business, not just the marketing.
We only work with trade, construction and care businesses, the same three sectors as Infinikey Consulting, so we already know how your customers choose who to call. If the real problem is how the business runs, not how it markets, we will say so.
Most agencies disappear once the campaign is live. We sit down with you every month, look at real jobs and real revenue, and adjust. We also teach your team to run it, so you are not renting it from us forever.
Every client goes through the same four steps, in the same order, because the order is what makes it hold. These are the names you will see on our Methodology page.
2 to 3 weeks
Senior-led
We examine the growth system end-to-end. Positioning, message-to-buyer fit, funnel design, attribution, channel ROI, sales-marketing alignment. We name what is structurally broken, what is mistuned, and what to leave alone. The output is a clear view and a ranked 90-day plan.
4–10 weeks
Joint working
We rebuild the parts of the growth system that need rebuilding. Repositioned proposition, redesigned funnel, content architecture, lifecycle design, measurement model. The redesign is engineered for how your sector actually buys, not optimised against a generic framework.
3–6 months
Embedded
We build and ship. Website rebuild, content production, paid programmes, SEO foundations, lifecycle automation, sales enablement. Senior partner accountability stays through delivery. The work is judged by what produces pipeline, not what produces dashboards.
6–12 months
Embedded
Most agencies disengage once the channels go live. We do not. Hold is a structured phase with monthly business reviews against pipeline and revenue, quarterly strategy refresh, and active capability transfer. The phase that protects the work from quiet regression.
After the look, you will know which of these you need. Most businesses need the first before the second. Some need the third alongside either.
What you say about yourself, a new website designed and built to say it, the proof a buyer needs to see before they call, and tracking so you can see what works. A fixed project, not a retainer.
SEO, Google Ads, content and follow-up, run as one system and measured against jobs won, not clicks. We sit down with you monthly to review it.
ServiceM8 add-ons, AI put to work inside the tools you already use, custom software and CRMs, customer portals, and your job system, CRM and website connected so nothing is re-keyed. Built by our own team, handed over documented.
We work with tradies, builders and care providers from around five staff to 150. Three sectors, deliberately, so we are never learning your industry on your time.
The growth problem in growing construction is not lead volume. It is pipeline predictability, win rates on the work that actually fits the business, and brand authority in a referral-driven market where most marketing budget is wasted on the wrong audience.
Subcontractors and specialty builders scaling past their founder, where the work is winning itself unevenly and the next stage of growth requires a system.
The growth problem in field service is recurring-job economics. Customer lifetime value, response-time sensitivity, technician utilisation linked to demand, and the review and referral mechanics that most field service marketing fails to engineer for.
Multi-technician operators with established jobs management software, where growth has plateaued and the marketing function has not kept up with operations.
The growth problem here is trust, compliance and the multi-stakeholder buying decision: participant, family, support coordinator, GP. Our work is built on one conviction: the marketing has to be as honest as the care.
Registered providers navigating sector reform, where the business has matured and the marketing posture has to mature with it.
Two practices, one standard, for growing trade, construction and care businesses. The same buyer, the same three sectors, the same four-phase methodology, applied to two different questions about the business.
Infinikey Consulting fixes how the business works on the inside: jobs, people, systems, margin. If the real problem is there, that is where we will send you.
That is us. Getting found, getting chosen and keeping the work coming in. You are in the right place.
We call it the Growth Diagnostic. Two to three weeks, fixed fee, about four hours of your time. You get a map of how customers reach you, a plain score on what is working, and a list of what to fix first. The plan is yours to keep, whether you work with us after that or not. Smaller business? Start with the five-day Growth Check instead.
